How to Choose the Right iPhone for You in 2023

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While Apple releases a new iPhone in the fall every year, you may not want or need the latest features. Each year, Apple continues to sell several older models, at lower prices, and it can be confusing to choose an iPhone.

Rather than just pick an iPhone according to its price, it’s important to get the iPhone that is best suited to the way you use your phone. The criteria you use when choosing an iPhone are very different from those used to choose the ideal iPad, or the best Mac for your use case. This is the case, in part, because of the fact that an iPhone is such a personal device: you generally carry it around and use it all day long. But an iPhone is more than just a phone: it’s a pocket computer, with an advanced camera system, and for many people, it’s the way they record memories.

Apple’s current line-up includes five different iPhone models, and two of the models come in different sizes, for a total of eight options (not counting choices of color and storage).

In this article, I’m going to look at the various use cases for the iPhone and recommend which iPhone is the right one for you. Note that I only discuss models that Apple is currently selling; you can get other models used or refurbished from many sources.

You want the latest and greatest iPhone

Every year, Apple touts the newest iPhone as the best, fastest, and most wonderful iPhone ever. They’re not wrong; each year is an incremental improvement over the past, and for many people, new features may be essential. This year’s models, the iPhone 14 and iPhone 14 Pro, offer some excellent improvements to the cameras and battery life, and the iPhone 14 Pro models feature OLED displays with ProMotion, a system that varies the refresh rate, making the display both better looking and less power-hungry.

This year, all iPhone 14 models – Pro or not – include most of the same features, with the only main difference being that the Pro models have a third camera, along with ProMotion. There are some details to know about if you’re a serious photographer: the iPhone 14 Pro now has a 48 megapixel main camera, which is four times the 12 megapixels that the iPhone has had since the 6s. This offers an impressive level of detail, especially if you shoot in raw or Apple’s ProRaw. (If you know what these are, then you’ll understand why this new sensor matters.)

Other marquee features available on all iPhone 14 models include emergency SOS via satellite, so you can contact emergency services if you’re off the grid, and crash detection, which alerts emergency services if you’re in a car accident.

The iPhone 14 is available in two sizes: the 6.1″ iPhone 14, and the 6.7″ iPhone 14 Plus. This is the first time in many years that you have been able to buy a larger iPhone without paying the pro tax. However, the iPhone mini has been discontinued. On the Pro side, the iPhone 14 Pro has a 6.1″ display, and the iPhone 14 Pro Max has a 6.7″ display.

Note that you can buy an iPhone on Apple’s iPhone upgrade program, and, if you do, you can trade in your iPhone every year for a new one. If you always want the latest iPhone, this is your best bet. You can switch from year to year if you want, say, the plain model one year, the Pro then next, and so on.

You want the iPhone with the best cameras

In this case, you should choose the iPhone 14 Pro or the iPhone 14 Pro Max. The one area where the iPhone improves year on year is the cameras. The Pro models have three cameras, compared to only two on the plain iPhone 14: the additional camera is a telephoto lens, which is very useful, whereas the non-Pro models only have ultra-wide and wide angle lenses. In addition, the iPhone 14 Pro models have a 48 megapixel main camera; four times what the plain iPhone 14 has, and four times what previous iPhones since the iPhone 6s have had.

If size matters

This years models come in three sizes: the iPhone SE, the iPhone 14 and iPhone 14 Pro, and the iPhone 14 Plus and iPhone 14 Pro Max. These are respectively 4.7″, 6.1″, and 6.7″ displays. Some have called the Plus and Max models “clown-shoe sized iPhones,” and they are indeed large. If you have small hands, then the Pro Max will fell like a small iPad. If you have large hands, however, and large pockets – or always carry your iPhone in a purse or bag – and especially if you want the biggest display, then the iPhone 14 Plus or iPhone 14 Pro Max is for you.

Conversely, if you have small hands, and especially if you plan to carry your iPhone in a tight pocket often – and have good enough eyesight that you can read text on a smaller display – then it’s worth considering the the iPhone SE (3nd generation), if there are no Pro features that you need. Left to right, in the above screenshot: iPhone 14 Pro Max, iPhone 14, iPhone SE (3rd generation).

If in doubt, try them out in a store. Phone size is very personal, and you may find that the size that works best for you is not the one you expected.

If price is most important

The cheapest iPhone that Apple currently sells is the iPhone SE (3rd generation). At $429, you get everything you need in an iPhone, without any frills. You don’t get Face ID (this model has touch ID), you don’t get the “edge-to-edge” display, and, at 4.7″, this display is pretty small. It has Apple’s A15 processor, so it is plenty fast, but the size of the display is a limiting factor. However, it’s a very light iPhone, and fits in even the tightest pockets.

Apple also still sells the iPhone 12, in just one size, 6.1″. This two-year old model is a good compromise, at $599, with a dual-camera system, Face ID, and more. Given that the 3rd generation iPhone SE, released in March 2022, saw its price increase by $30 over the previous model, the iPhone 12 may be a better deal. While it has an older processor, it has a much larger display, and it has Face ID.

For a bit more, the iPhone 13 adds a sturdier ceramic shield front, and a processor that is one generation newer. But there’s not a lot of difference between the iPhone 12 and iPhone 13.

As you can see, Apple has a full range of price points:

  • $429: iPhone SE (3nd generation)
  • $599: iPhone 12
  • $699: iPhone 13
  • $799: iPhone 14
  • $899: iPhone 14 Plus
  • $999: iPhone 14 Pro
  • $1099: iPhone 14 Pro Max

Naturally, these prices are for the base storage on the devices. All iPhone 14 models and the iPhone 13 start at 128 GB, but other models offer 64 GB storage. Adding more storage increases the cost of the device.

Choosing an iPhone can be a complicated calculation, because Apple has arranged the pricing so you can get a bit more features for a bit more money; it’s very tempting to think that you might want to move up one notch in the price hierarchy.

One should try to think long-term, too. The oldest model that Apple currently sells, the iPhone 12, was released in 2020. If you plan to use your new phone for several years before buying another one, bear in mind that Apple will eventually stop releasing iOS updates for that model. The older an iPhone model is at the time you buy it, the fewer years you’ll be able to get iOS updates—and security updates—for it. (See our article on Apple’s planned obsolescence for more details.)

It can also be useful to look at pricing differently. If you’ve decided which size iPhone you want, you can then compare the prices of the different models in that size category:

Small iPhone:

  • $429: iPhone SE (3nd generation)

Larger iPhones:

  • $599: iPhone 12
  • $699: iPhone 13
  • $799: iPhone 14
  • $999: iPhone 14 Pro

Largest iPhones:

  • $899: iPhone 14 Plus
  • $1099: iPhone 14 Pro Max

You can trade in your old iPhone to get credit from Apple, but it’s worth shopping around; there are plenty of companies that buy used devices, and they generally offer more than Apple does. Also, Apple sometimes offers financing deals such as 0% interest for 12 or 24 months, so if price is an issue, look for these. And carriers in different countries may also offer deals, including increased trade-in value, but this requires that you commit to a carrier for a fixed amount of time.

You need lots of storage

The latest iPhone models start at 128 GB, and you can configure the iPhone 14 Pros up to 1 TB. This comes at a cost, of course. But if you need this much storage, then you know you need to pay for it. The only likely reason you’d need 1 TB storage is if you shoot a lot of videos, notable with ProRes, available on the iPhone 14 Pro models. This video format uses so much space – 6 GB per minute for 4K, and 1.7 GB per minute for 1080p – that Apple won’t even let you shoot ProRes in 4K unless your iPhone has at least 256 GB storage. Count $500 extra to max out the storage on the iPhone 14 Pro models.

Even if you don’t shoot ProRes, if you do shoot a lot of videos, and your current iPhone is running out of space, consider getting more storage. If you’re upgrading from a 64 GB iPhone to an iPhone 14, which has 128 GB, you may not have any problems, but look at how much you’re using on your current iPhone, then consider that in a year or two you may be using much more.

You need the longest battery life

If you’re out and about all day, you may want the iPhone model that has the best battery life. In general, that’s the latest model, and the iPhone 14 Pro Max tops the chart with up to 29 hours video playback, 25 hours streamed video playback, and up to 95 hours audio playback. You’d be hard pressed to keep an iPhone alive for 95 hours, unless you turned off things like wi-fi and Bluetooth, and dimmed the screen, but these numbers are indicative.

The iPhone 14 Pro is rated for 23 hours, 20 hours, and 75 hours respectively. Go down a notch to the plain iPhone 14, and these numbers drop to 20 hours, 16 hours, and 80 hours.

But battery life is something you can mitigate with a battery pack, either Apple’s MagSafe Battery Pack, or third-party MagSafe battery packs, or ever power banks that you connect to the phone with a USB > Lightning cable. This said, it’s really helpful to know that you’ll make it through the day with your iPhone without needing to stop to charge it.

How to make up your mind

Most people don’t upgrade their iPhones every year. If you do, consider joining Apple’s iPhone upgrade program; it means that you’ll get a new phone each year, and can trade in the old one. You also get AppleCare+ with that program, ensuring that repairs to your iPhone don’t cost a lot.

But if you only upgrade every two or three years, then your decision will affect the future much more. You have lots of options, and you shouldn’t worry about buying last year’s model to save money. All the iPhones that Apple sells are good enough for just about everyone.

How can I learn more?

Each week on the Intego Mac Podcast, Intego’s Mac security experts discuss the latest Apple news, security and privacy stories, and offer practical advice on getting the most out of your Apple devices. Be sure to follow the podcast to make sure you don’t miss any episodes.

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About Kirk McElhearn

Kirk McElhearn writes about Apple products and more on his blog Kirkville. He is co-host of the Intego Mac Podcast, as well as several other podcasts, and is a regular contributor to The Mac Security Blog, TidBITS, and several other websites and publications. Kirk has written more than two dozen books, including Take Control books about Apple's media apps, Scrivener, and LaunchBar. Follow him on Twitter at @mcelhearn. View all posts by Kirk McElhearn →